"...an educational and informative book that can be effortlessly read from cover to cover." (Inside Knowledge, September 2007) "...if there's one person who knows more than anyone else about the power of business narrative it's...Steve Denning." (MyCustomer.com, Friday 7th December 2007) "This book's lucid explanations, vivid examples and practical tips are essential reading..." (PublicNet.co.uk, Tuesday 4th December 2007) "...an array of glowing testimonials from truly famous people. Definitely one for those interested in transformational change." (Strategic Communication Management, December 2007) "Anyone should be able to use it to good effect." (Edge - Inst Leadership & Management, Mar/Apr 2008)

Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.

Preface: My Leadership Journey. Part One: What Is Transformational Leadership? Introduction: Ten Mistakes Transformational Leaders Make. 1 The Secret Language of Leadership. Part Two: The Language of Leadership: Key Enablers. 2 Articulating a Clear, Inspiring Goal. 3 The Leader's Own Story: Committing to the Goal. 4 Mastering the Audience's Story. 5 Cultivating Narrative Intelligence. 6 Telling Truthful Stories. 7 Leadership Presence: The Body Language of Leadership. Part Three: The Language of Leadership: Key Steps. 8 Getting People's Attention. 9 Stimulating Desire. 10 Reinforcing with Reasons. 11 Continuing the Conversation. 12 Epilogue. Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996. Appendix 2: Templates and Exercises. Appendix 3:What's Your Narrative Intelligence? Notes. Acknowledgments. About the Author. Index.