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Buy-ology by Martin Lindstrom
$34.95 AUD
Category: Philosophy, Politics & Current Affairs
Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of ...Show more
Buyology : How Everything we Believe About What we Buy is Wrong by Martin Lindstrom
$27.95 AUD
Category: Philosophy, Politics & Current Affairs
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete w ...Show more
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