But Wait, There's More...
Author(s): Robert Crawford
Provides a history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals.
Product Information
Dr Robert Crawford is an Honorary Research Associate with the National Centre for Australian Studies at Monash University and with Menzies Centre for Australian Studies at King's College London. His articles on advertising history have appeared in various academic journals including Australian Historical Studies, Contemporary American Studies, and Media International Australia.
General Fields
- :
- : Melbourne University Publishing
- : Melbourne University Press
- : 0.408
- : January 2008
- : 234mm X 153mm X 25mm
- : Australia
- : books
Special Fields
- : Robert Crawford
- : Paperback
- : 1
- : 659
- : 224
- : illustrations